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"On small hinges swing big doors"... it's a saying copywriters
appreciate intuitively.

You see, when it comes to copywriting, the smallest things can
significantly improve conversions.

For instance, a call-out.

It's usually the first thing your prospects will read.

Let's say the headline is:

"Lose 7 Pounds in 7 Days"

(It's worn, but still works.)

But... what would make it work better?

How about adding a targeted call-out...

"Attention New Mothers:
Lose 7 Pounds in 7 Days"